Comparability task

Comparability

Task:

1) How far does the language of advertising vary according to the gender of the target audience?

2) How does a ‘live’ commentary on radio differ from one on television?

 

Investigating how language of advertising varies according to the gender of the target audience, I would collect a series of data. This would include different types of advertisement, such as television adverts and magazine averts such as in the Argos book. I would look into the difference in language that is used, for example words such as 'pretty' and 'gentle' are more likely to be used whilst advertising a girl toy such as a Barbie, but 'big' and 'strong' are more likely to be used to describe toys that appeal to boys.

 

To investigate a 'live' commentary on the radio in comparison to the television, I would already consider that TV is visual whereas the radio is just audio. This would already affect my predictions on what I expect to find differing between the commentaries. Differences may include the way in which words are said, such as a on the radio, words may be more exaggerated to give a sense of the way in which the speaker feels, but on TV there may not be any need for the exaggeration, as viewers can see what is happening. Also, on the radio- things may have to be described more than on television for the same reasons.